New Model Launches, Testing & Development

New Model Launches, Testing & Development

Social & Environmental Entrepreneurship – “Doing Well by Doing Good”

View Gotland in a picturesque synopsis

World’s first sustainable race & test circuit and a unique special events venue

As early as 2007, Honda Motors chose this new track to demonstrate its paradigm-shifting environmentally friendly technology through its global launch of Honda FCX Clarity on Gotland Ring. Also in 2007, even BMW selected Gotland Ring as its worldwide launch venue for the revolutionising Efficient Dynamics technology in conjunction with its 135i Coupe introduction.

Both Honda and BMW considered their respective launches to have been the most successful ones. Additional praising comments worth mentioning in conjunction to a special driver training event Gotland Ring produced for Seat Nordic in 2005: “This was the best Seat event I have ever seen”, said Head of Seat Nordic, Vratislav Strasil.

Smart Energy Road and Traffic System (SERTS)
A more recent paradigm-shifting technology is not only presented but actually even developed on Gotland Ring. An energy harvesting, self-healing smart micro grid with inductive wireless and mobile charging for EVs has been conceived and conceptualised by Alec Arho Havrén, the founder of Gotland Ring. The feasibility study was partly financed by Länsstyrelsen på Gotland (Swedish state representative in the ecoregion of Gotland). A pilot facility for this smart energy road is planned to be built in conjunction to the next expansion phase for Gotland Ring.

A related project has already commenced in co-operation with Trafikverket (the Swedish Transport Administration). SmartRoad Gotland is a part of a pre-commercial procurement to advance electric road systems. For more info, please visit

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